Finance

Subscription businesses run on one promise that buyers, investors, and operators all care about predictable revenue that repeats. That is why two numbers show up in nearly every board deck and data room MRR and ARR. Those acronyms look simple. The harder part is making them clean, consistent month after month, and easy for someone…

Understanding Unit Economics for Founders Who Want Healthy Growth Unit economics answers a simple question that decides whether growth is worth chasing. When you acquire one more customer, complete one more transaction, or deliver one more unit, do you create real profit after the costs that scale with that activity. Founders often feel pressure to…

Cash runway is one of those numbers that quietly shapes every decision you make as a founder. It shows up when you are deciding whether to hire, whether to commit to a larger marketing spend, whether to pause a product initiative, or whether to start fundraising right now. Runway also has a way of creating…

Cash is a product feature. It buys time, it buys focus, and it buys options when the market shifts. Burn rate is the simplest way to keep that time visible. When founders treat burn as a once a quarter finance topic, decisions start drifting. Hiring becomes emotional. Roadmaps get padded. Marketing spend turns into hope….

EBITDA explained for founders who do not speak accountant Running a startup forces you to learn a new language. Product and customers come first, then hiring, then fundraising, then suddenly someone asks about EBITDA and expects a clean answer. EBITDA is one of those terms that can feel like a trap. It sounds technical, it…